Label Artwork

Friday, May 15, 2020


Label design setup, Bleeds, Margins & Artwork Resolution

Label print design London

Labels are quintessential in a commercial market, they afford brands an opportunity to communicate their message and provide information e.g. barcode labels, content labels et cetera. In this blog post we discuss labels; a guide on creating label artwork that’s ready for printing. 

First let’s cover some of the uses of labels. Labels are versatile and can be seen in almost every industry. Labels are applied in various ways such as on champagne bottles, spirit bottles, beer bottles, wine bottles, oil bottles, bags, tea and coffee packaging, food packages and containers, jars, cans, personal care containers and packages, cosmetic packaging, pots, tubes et cetera. 

How does one create a label?

We highly recommend creating your label on InDesign. However, you can also create labels on Adobe Illustrator and Adobe Photoshop. Below we discuss step by step how to create a label on Adobe InDesign.


Adobe InDesign

Possibly the most commonly used programme for label designing. It is user-friendly and easy to manage content. Below we explain each step to creating your logo in Adobe InDesign. 

- Setup: Create new file, set up as actual size, add your bleed (3mm minimum), add margins (3mm minimum).

- Designing: Keep all artwork inside the margin, any element or colours that go beyond your page, must go to your red bleed margin. All elements and text should be clear (our recommendation: 4pt font) and any imported images should not be pixelated. 

- Saving: Save an InDesign document in a safe folder, where you can come back and edit if need be. Then export it in a PDF option including bleed and trim marks. 

What is a bleed?

In terms of printing, bleed is the printing that goes over the edge of your page or borders. It is the area that will be cut or trimmed off. Any artwork or colour that is meant to extend to the edge of your label or page, should go into your bleeds as it secures your vision when labels are trimmed. 

What is the difference between RGB and CMYK? 

Documents are printed with CMYK (Cyan, Magenta, Yellow, Key or Black). RGB is made of light and not coloured toner or ink. RGB looks more vibrant on screen but not representative of how the print will look. We recommend you only design using CMYK if your intention is to print. 

What is resolution and what resolution should I print? 

Resolution is the amount of detail within a printed image. Printers measure this in dots per inch (dpi). Most artwork is printed at 300dpi as this gives a supreme quality result. 

So to sum up, create your label on InDesign if possible, always have at least 3mm of bleeds and margins, make sure colours and artwork extends into the bleed if you want it to go to the end of the page or label. Images should be sent in 300dpi. Design using CMYK for a more accurate representation of the colour that will be printed. Send files in PDF to the printers. 

For assistance on your artwork or should you require any advice, feel free to contact our in-house design team and they will be happy to help. At Brandpack we are dedicated to providing first rate and unparalleled printing services.

Back to Blog List